If you want to sell better, buy better. We expect our buyers to buy the way we buy. If you are the type of person who shops around for the right deal, asking demanding questions of sellers, doing research, and comparing features and benefits, you are going to expect your buyers to do the same. If you tend to buy things on instinct, “feeling good” about a product or service without investigation, you are going to expect your buyers to purchase intuitively as well. If you believe your customers should buy from you after a careful analysis, make it a habit to become more analytical in your purchase decisions. On the contrary, if you believe your customers should buy from you based on the emotional appeal of your solution, allow your emotions to become a greater factor in your purchase decisions. Avoid sales frustration by aligning your purchase methodology with what you expect of your prospective customers.