NCI’s business relationship with Ray Busch, CPA dates back to 1990, before New Clients Inc. was even known by that name. Back then we were Accounts Unlimited and Ray had already been in practice 17 years when he first attended our Practice Development Seminar, but he needed a new approach to marketing to grow his business to the next level. Since attending the seminar Ray has also sent his daughter and his son-in-law to attend the course to learn NCI’s sales and marketing magic. Even though he himself attended 26 years ago, he can still call NCI’s CEO Bruce Clark for marketing support or just a friendly chat, which typically happens a few times a year. Now Ray’s practice brings in over a million dollars a year and he employs several of his offspring in the business just like Bruce has done at NCI. Ray has been in the accounting business and the NCI system a long time so he has plenty of wisdom to impart in those particular areas.
Retirement is a really important consideration that not enough people take into account early enough to matter. One needs to be prepared to live the comfortable life that they have become accustomed to once their ability to earn a living is diminished. In this month’s interview, I had the opportunity to speak with a man who is taking the right path to retirement and in the process, is making sure that the business and client base he has built up through hard work is going to be preserved and well taken care of once he rides off into the sunset.
That man is Frank Gutta, who has the distinction of attending NCI’s first Practice Development Seminar in 1987. He has managed to build a million-dollar accounting practice in the Florida market with help from NCI and our marketing programs. Frank recently turned 60 and has been thinking about retirement. He decided that he wanted to bring in a young, ambitious CPA to groom for takeover during a five-year transition period. Frank came to NCI for help in facilitating this buy-in because, after working with NCI on and off for over two decades, he knew that he could trust Bruce Clark with this incredibly important task. Within one month, he had the perfect fit for the position in place, along with a great financial deal that generated 80% of the cash up front for Frank. Read on to learn the details of this buy-in and also to get time-tested advice from a proven long-term success.
You don’t know what you don’t know. It’s true of anything, but especially true if you’re embarking on a new venture. It’s certainly how the founder of Donald Button, CPA, PLLC feels looking back at the beginnings of his own firm in Greensboro, NC. And he doesn’t hesitate to admit that expert guidance of New Clients, Inc. (NCI) not only helped him launch his own firm but do it very successfully.
For this month’s success story we are featuring Jim Keen out of Phoenix, AZ. The story of how Jim was introduced to NCI is an interesting one. He got to see just how well the NCI marketing program can work when a firm he was working for brought us in to diversify their client base in the wake of 9/11. He worked his way up to partner and eventually bought out the write-up and tax portion of the practice that had been developed with the NCI model. Fast forward eleven years and Jim is still running that firm and looking for ways to grow it and make up business lost to the recession in 2008. He decided to go back to the well and contact NCI to see about installing a new Plan 2 program for him at the end of 2013. His program has been going strong these past two years and his practice is closing in on $700,000 in annual revenues for 2015. Enjoy the interview and learn from the experience of an accounting professional who has 13 years’ experience with the NCI marketing program.
Let that title sink in for a second? How would you like to be operating a business that generates $1.3 million dollars in revenue each year? How would your life change if you were to achieve such a milestone? Ted and his wife Linda were able to do so using the NCI marketing program in a relatively short period of time. Recently, this lovely couple was in Southern New Jersey to attend a college football game. While in town they visited with Bruce and Kathy Clark of New Clients, Inc. to catch up and say a personal thank you for delivering the marketing system that made their success possible. During that visit we staged a brief, impromptu interview with Ted where he discusses his and his wife’s experience with NCI and the accomplishments they have been able to achieve as a result.
Have you set your goals for your firm? CPA Dean Owen did and he went from $55,000 in annualized billings to $1,000,000 in a mere five years using our Client Acquisition Program. That's the power of goal setting coupled with NCI, surely a force to be reckoned with! Listen to his wisdom in the video below and see if it rings true for you.
This month’s success story interview is with CSR Randy Harrison who works for Julia Shaw, CPA in Las Vegas, NV. As you can see from the title, Randy has been with Julia for a little over a year and he is doing a fantastic job. Randy is an interesting case in that this is the third accounting firm where he has been a CSR over a three year period. Unlike most professions, this “job hopping” is a result of Randy’s success as opposed to his failure. Randy managed to sell himself out of the two previous CSR positions by consecutively signing up 100 clients in a year for each of those firms. They get overwhelmed by the work and/or were satisfied with their growth at that point and had to let him go. Read on to learn from a successful CSR three times over! Tell me about your sales background prior to becoming a CSR for the first time.
Our interview this month is with CSR, Kevin A. Fortner who works for a CPA firm in a Texas market. Kevin has actually worked for and had success with several different accounting firms in Texas. His current firm is the fourth firm that NCI has placed him with over a fifteen year period and he is doing a phenomenal job there, bringing in over $350,000 in new billings in only his first seven months! In the interview Kevin and I discuss what makes him a great CSR, his approach to managing appointment setters and some of his amazing accomplishments in the position to name just a few.
I had previously interviewed Javier Goldin, CPA in November of 2011. At that time his practice had grown significantly thanks to the NCI seminar and the NCI Plan 2 program. His practice went from a startup in May of 2007 to grossing $600,000 by the end of 2011. That’s $600,000 in four years following the NCI marketing program. Bruce Clark, founder and CEO of NCI, had recently sent Javier a copy of his new book, Beyond the NCI Effect: Sales Strategies that Matter to Grow an Accounting Practice and Javier responded thanking him and letting him know that his firm had grown by 70% the past year and that cloud computing had opened a lot of doors for the accounting profession. So we decided it would be a good time to do a follow up interview with Javier to see what new heights he and his business have reached in 2015. In this second interview we talk about the niche that Javier has found for his firm and how he targets that niche and the ways that the marketing of his practice has evolved since 2011, among other interesting topics.
"I have spent a lot of time on the phone since beginning my career at NCI. After two and a half years spent dialing and smiling I decided it was time for a change. I always thought that my skills would be better utilized in a face-to-face environment and I realized that I had the opportunity to explore this career change right in front of me by becoming a CSR for an accounting firm..."
This is something you don’t see every day--an appointment setter promoted to the CSR position who then went on to be first runner up in NCI’s National CSR Sales Race. I would like to state that Krystal Johnson is the exception, not the rule, when it comes to using an appointment setter as a CSR. Generally it’s not a good idea, but what an exception Krystal has been! A few highlights from our interview: she has brought in single back work amounts of $35,000 and $20,000. She came in second place in the CSR sales race despite only being able to compete for nine of the twelve months that the competition ran. She developed an appreciation of what her firm does and the value it provides while doing her job as an appointment setter. It wasn't long before her employer, Susanne Mariga, took notice of Krystal's diligence and was willing to take a chance and promote her to CSR. That risk has paid off big time as Krystal has been phenomenal. Here is her story in her own words.
Alan Guillaudeu is on his way to becoming an entrepreneur. If you had told him this would be the case 15 years ago, he probably would have laughed at you. That’s because Alan worked by himself for 20 years. In those 20 years he built his practice up to $100,000 a year and he accumulated a lot of experience doing day to day accounting and tax work. In 2005, Alan decided that something needed to change if he was going to make more money and have less stress. That was the year he decided to do an NCI Plan 3 program and transition from a technician to a manager with our help and grow his practice significantly in the process. He signed on for a second Plan 3 program in 2013. His first CSR on that new program didn’t work out, but NCI found him a replacement that is going strong. I’ll let him tell you how he is transitioning once again, this time from a manager to an entrepreneur with a “big, hairy, audacious goal” of building a $3 million dollar a year practice.
Who hasn’t at some point daydreamed about leaving their corporate job? Not having to answer to a boss and creating your own destiny (not to mention hours) is too appealing not to dream about. As you will read below in our interview, Chuck Foley, CPA had a high paying corporate job with Prudential insurance for ten years. In 1986 he was earning six figures but like many of the people I speak with on a daily basis, he was unhappy having to answer to someone and work within the confines of a corporate environment. That’s when he saw NCI’s ad and decided to take a leap of faith on what was at that time a new company. This decision would ultimately pay endless dividends and end his corporate slump for good. Since that time Chuck has built not one, but two tax and accounting practices using the NCI Plan 2 program. The first was in New Jersey which he sold (through NCI) for a 1.5 gross multiple, all cash. The second practice he built in Arizona and he just recently sold it for a 1.29 gross multiple, once again all cash. Now he has shifted gears again and is focusing on helping others become entrepreneurs like himself as a franchise consultant.
This month’s interview is a follow-up to last month’s where I interviewed Robert Roth, CPA. This month we are featuring Robert’s CSR, Victor Romandine. Until just last month Bob and Victor had been holding steady in first place of the NCI annual CSR sales race. They fell into second place last month but that certainly hasn’t slowed down their momentum. Victor has only been on the job about nine months. He was the second CSR hired after the first didn’t work out, but in those nine months he has generated over $160,000 in new business for Bob. An impressive feat to be sure. Victor offers some great advice on working with appointment setters and being persistent throughout the sales process, among other things. Read on to learn from one of NCI’s current top performing salespeople in the field.
Brian DiBella has big goals and he’s not afraid to let you know about them, as you’ll soon find out. This makes sense since Brian is also a big fan of motivational guru Tony Robbins, who places a large emphasis on goal setting in his motivational programs. I’m familiar with Tony because my father, Bruce Clark, the founder and CEO of NCI, has been a big fan himself since 1991 when he attended Tony’s live seminar. He gives Tony Robbins and his programs a lot of credit for the man he is today and what he has been able to accomplish with his life and his company. He has incorporated some of the goal setting concepts that Tony puts forth in his material into the Plan 1 Practice Development Seminar.
Things don’t always go the way you want them to, that’s a given. This can happen with the NCI Plan 2 program. In fact, approximately 25% of the Client Service Representatives we hire for our Plan 2 clients need to be replaced within the first 60 days of the program. Knowing this, we’ve built in safety measures to help our clients replace their CSR when this situation arises. Bob Roth was one such case. His initial CSR was not working out and needed to be replaced. He worked closely with NCI to see this through and we hired a replacement by the name of Victor Romandine. As you can read in this newsletter, and several prior issues, Victor has been highest performing CSR we have hired and trained over the past year and he and Bob have had a healthy lead in our annual CSR Sales Race for the majority of the race. Read on to learn more about this incredible story and how perseverance paired with an NCI Plan 2 marketing program can generate amazing results!
This interview is a companion to the interview we ran in December of 2013. That previous interview was with Ted Chapekis who is Linda’s husband and CSR set a new NCI sales record of 18 clients in one week. Linda is the accountant and manager of the million dollar practice that they have built together following the NCI marketing model. Ted and Linda decided to utilize the NCI Plan 2 Client Acquisition program to grow Linda’s small base of large clients into a large base of small- to medium-sized clients that could support their family when Ted left his job with Chrysler. Linda talks about her experience within the program and offers a lot of good advice on both marketing and processing.
Our success story this month is with Ted Chapekis, who is the CSR in his wife Linda’s accounting practice. In 2005, Ted and Linda decided to focus on taking Linda’s small, existing practice in an exciting new direction. They wanted to dramatically increase the size of the practice so that it could provide for the family after Ted left his job at Chrysler. To develop the business into the $1 million firm that it is today, Ted and Linda utilized the NCI Plan 2 Client Acquisition Program. After the initial CSR they hired did not work out, Ted decided to fill in at the position and he never looked back. Read on to learn some great tips from Ted on what makes him successful as a CSR, along with some other good insights into the program.
This month we are featuring CSR David Wilde as a companion piece to our interview last month with the CPA he works, Ken Russell. David’s story is fairly unique as far as NCI storylines go. David’s father used the NCI program to grow his accounting practice while David was growing up. David decided he wanted to pursue a career in sales and marketing and, upon graduating college, he asked if he could attend NCI’s Practice Development Seminar as a graduation gift. Talk about a go-getter! He attended the seminar to learn the sales techniques we teach and, also, with the hope that he might find an opportunity to go to work for someone as a CSR. He made some contacts, but nothing concrete materialized until about a year later, when he went to work for Ken Russell. I’ll let him tell the rest.
This month’s success story is with Ken Russell from Bellevue, Washington. Ken has been in practice since 2006 and he attended the Plan 1 Practice Development Seminar and the Plan 2 marketing program in 2011. After two years in the program, Ken has accumulated close to $250,000 in new recurring business for his practice. In our interview, Ken discusses his success with the program and lays out some great advice for those considering an NCI program and for those currently running one.