I was watching Shark Tank recently when Kevin O’Leary, or Mr. Wonderful as he likes to call himself, counseled a would-be entrepreneur on the absolute necessity of having a sound sales and marketing plan to succeed in business. That’s when he spoke the quoted line in the title. My question for you is, do you have such a plan in place? If the answer is no or kind of, you should heed Mr. Wonderful’s words. To most accountants, sales and marketing are as foreign as accounting and taxes are to the clients they want to service. You would not tell those clients to try to handle their own accounting and tax filings, yet we see accountants do this very thing when it comes to sales and marketing by trying to do it on their own or mostly ignoring it. This is a recipe for disaster at worst and snail paced growth at best.
So what’s the answer to the sales and marketing equation? What would you advise a small business to do about their taxes? You would tell them go to an expert, someone with proven expertise (such as yourself) for exactly what they need, right? Perhaps it time to follow your own advice by coming to NCI. After all no one has created more growth for accounting firms across the U.S. than NCI and we have some new and exciting ways for you to grow your business and better manage that growth through technology. Call us today at 1-888-NewClients (1-888-639-2543) or visit our website, www.newclientsinc.com and find out how NCI can help you grow and prosper.
Bruce J. Clark, CEO Author, NCI Effect, Explosive Client Growth Plan for Accountant and CPAs Beyond the NCI Effect, Sales Strategies That Matter to Grow and Accounting Practice www.ncieffect.com