It is never a crisis to make a sales call. No one ever gets a call saying “I was on your list to cold call today. You didn’t call and I am ticked off about it.” Sales calls get pushed down in priority because proposals, internal meetings, management reports, and even lunch present themselves as higher priorities during the day. If adding new prospects to your pipeline is important to you, then put prospecting time on your calendar and don’t move it, don’t cancel it and don’t forget it. Treat it like an appointment with your biggest prospect – It just may turn out to be just that.