Announcements

NCI’s Online Marketing Academy Will Soon Be Open for Business!

Great news, NCI’s new learning center for marketing your services is almost here. The Practice Development Seminar (Plan 1), our most popular training program, is now moving primarily online. The Online Marketing Academy will soon be available to teach you how to grow your firm from the comfort of your living room, or any other room for that matter, starting in November of this year. The program will include a series of training videos you can access anywhere there’s an internet connection and will provide access to a library of teaching aids that cover everything from where to obtain leads to fuel your client acquisition efforts, to how to close the sale and much, much more.

This step-by-step marketing process has assisted thousands of accounting firms reach higher levels of success by showing them how to consistently sign up new business each week and month. Starting in November, you too can reach new levels of success from the comfort of your home or office, on your schedule and at a greatly reduced cost. Those wanting to access this treasure trove of sales and marketing knowledge will no longer have to travel to our live seminars to do so. As always, ongoing support via our toll free lines are included with the online academy. Be sure to mark your calendar for this important date. Those signing up now to have first access in November will receive a $500 discount.

Sincerely,

Bruce J. Clark, CEO
Author, NCI Effect, Explosive Client Growth Plan for Accountants and CPAs
Beyond the NCI Effect, Sales Strategies That Matter to Grow an Accounting Practice

http://www.ncieffect.com

 

The American Dream is Alive and Well at NCI

On Thursday, July 14th, NCI celebrated the 20+ year anniversary of key team member and VP of Sales, Todd Steinberg. We gathered for dinner at Chianti Italian restaurant here in Mullica Hill, New Jersey. In attendance was the NCI office staff along with Todd’s family to honor and celebrate the accomplishments of his outstanding career with NCI thus far. 

For those not familiar, Todd began his tenure with us at the ripe old age of 16. At that point he was just a sophomore in high school and he and his family were my neighbors. Todd approached my wife Kathy, asking for a summer job at the firm. Little did any of us know at the time, from these small beginnings, Todd would be with NCI for the next 20 plus years. Twenty two and counting, to be exact. He started out putting promotional packages and seminar materials together and a few years later, at 19, asked for the opportunity to sell NCI services. Once again, it was my wife who suggested he be given a chance and he seized that opportunity and threw himself into learning every aspect of our sales and client support process. 

While attending college, he continued to work for us learning all aspects of operations, including the process of selling accounting firms. As his knowledge and skills increased, Todd earned additional opportunities within the firm. I tutored Todd throughout his career, eventually teaching him how to conduct and present NCI’s Practice Development Seminar. Todd took over that function in 2007 when Steve Kapostas, the previous seminar director, unexpectedly passed away. Since that time, Todd continues to distinguish himself in all areas and has worked to increase his knowledge and skills even further. He was NCI’s top sales performer for 5 years in a row, receiving several awards and bonuses in recognition of his accomplishments. Two years ago, he studied for and passed the exam for his Series 6 and Series 7 licenses in financial planning. He works through NCI’s financial planning partner, Kuttin Wealth Management and our sister accounting firm, America’s Choice, providing financial planning services to our clients. 

Over NCI’s 30 year history I have had many fine employees, past and present, but I have to say that Todd has far and away demonstrated his tremendous value, time and time again. He is the personification of the American Dream, he started at the bottom of this company and through hard work, perseverance and determination. Despite having literally no experience in this industry, he has managed to rise to the top of our organization and has distinguished himself amongst his peers. All of us here at NCI congratulate Todd and thank him for his dedicated service. We hope he will remain here for the rest of his professional career and continue to provide his invaluable professionalism, sales skills, and ingenuity to our organization.

NCI Will Help Finance Your Growth

Finance Your Accounting Practice

The old adage “it takes money to make money” is definitely true. Try starting a business without it and you’ll know what I mean. Unfortunately, due to the Dodd Frank banking regulations that were put in place after the “Great Recession,” borrowing today has become much more difficult. Recognizing this problem for would-be accounting entrepreneurs, NCI is offering a limited time financing option on our Plan 2 Client Acquisition Program. Sign up for our Plan 2 program in either August or September and we’ll finance 50% of the initial investment. This provides you easier access to the single most effective program in the U.S. to build a practice. It will also give you more working capital to fund the expansion of your practice. Having adequate working capital is crucial to the success of this or any business endeavor. NCI will spread your payments over 36 months at 6% interest and there’s no prepayment penalty should you decide to pay it off early.

We are also now offering financing on our Plan 1 Practice Development Seminar. Payments can be spread over a three month period at 0% interest. This allows you to access a sales and marketing training program that’s has enhanced the lives and practices of thousands of firms nationwide over the past 30 years. Look, if you’re in practice today or are getting ready to start one, surely you are aware of the absolute importance of marketing and securing new clients. Without an effective, proven sales system, how do you expect to grow? We have that system, a system refined and improved over 30 years, ready and waiting for you. So if your growth goals are not being met, if your practice has stagnated or has gone backwards then you owe it to yourself to join our list of happy, satisfied and successful clients. Call today at 1-800-338-0778 and get registered or register yourself online for our Practice Development Seminar. Call us to register for Plan 2 and to check on availability for start dates that qualify for financing.

To Your Success,

Bruce J. Clark, CEO Author,   NCI Effect, Explosive Client Growth Plan for Accountants and CPAs Beyond the NCI Effect, Sales Strategies That Matter to Grow an Accounting Practice   www.ncieffect.com    

Bruce J. Clark, CEO Author, NCI Effect, Explosive Client Growth Plan for Accountants and CPAs Beyond the NCI Effect, Sales Strategies That Matter to Grow an Accounting Practice www.ncieffect.com

 

NCI’s New Website is Live!

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Over the winter, while all you accountants were busy cranking out tax returns, the team members here at NCI were busy recreating our website. It’s amazing to me how the younger generation at NCI can never seem to leave well enough alone. They kept saying "We need to update the look of our website, it looks somewhat dated.” I’m thinking, yeah, just like me, right? Anyway, after enough cajoling by my sons Tyler and Chris, I relented. 

As usual, any sizable undertaking of a technological nature never goes without a hitch or three. The first web designer we hired missed some deadlines and were weren’t thrilled with their overall progress. So when my daughter-in-law Kathy, Chris's wife and our accounting manager, said she thought she could create the new site for us. I asked her to put together a rough mock-up of what she had in mind and boy did she deliver. Her mock-up proved to me that she was more than up to the task so I asked her to continue her work on the site. It was and still is a collaborative effort by everyone here at NCI, but I especially want to thank Kathy for all her hard work on developing the site from the ground up and in record time. She also developed many of the various graphics that you see on the site. 

I also want to thank Todd Steinberg for his outstanding professional delivery on several new videos we added to the site, and another round of thanks go to Tyler who shot and edited these videos. I want to thank Marge DiCamillo for her oversight and both her and Chris for their help editing and checking links on the various webpages. A total team effort from start to finish! 

We invite you to check out our new website where you’ll find a more focused and streamlined affair with better graphics, new videos explaining our services, easier ways to sign up for our various programs and overall a fresh new look for NCI from our team. As always, any suggestions from our ever-expanding client base are encouraged and welcome. Shoot me an email at [email protected] to tell me what you like or what you think we could do better. For those of you reading this who have yet to sign up for one of our practice building programs, I encourage you to watch our video client testimonials or read our success story interviews that have been featured on the pages of this newsletter in the past. If these inspiring stories of growth and prosperity don't spur you to action, then nothing we say or do here at NCI will.

Gratefully,

Bruce J. Clark, CEO Author, NCI Effect, Explosive Client Growth Plan for Accountants and CPAs Beyond the NCI Effect, Sales Strategies That Matter to Grow an Accounting Practice www.ncieffect.com

Grow Your Annual Billings 30% or More in 2016

I recently was speaking to NCI client Ray Halstead, CPA from Charlotte, NC when he commented, “Bruce we’ve grown 30% in 2015 this thing is like a monster, it just keeps growing and growing and you have to wrestle with the processing but everything is really great.” Ray started with NCI back in 2012 by implementing our Plan 2 Client Acquisition Program and hit the $300,000 billing guarantee on target within two years. Since that time, he’s continued to grow and prosper as evidenced by our recent conversation. Ray has goals that we helped him set and a plan on achieving those goals that we helped implement. Now he’s seeing the results of those actions first hand. So here’s the $300,000 question, what about you? Do you have a written list of goals for 2016 with a plan on achieving them? Or are you following the same ho hum plan from 2015? What about marketing and sales? Do you treat these like many accounting firms do as something you’ll do when you get around to it or something you’re not sure really works? Perhaps you’re not comfortable with the selling aspect and need training to increase your confidence in performing this vital function? These questions are ones you need to ask yourself as you head into 2016 if you’d like to realize growth similar to or better than what Ray and many of our other clients have been able to achieve.

With the tax season soon to be under way, there is no better time to start our Plan 2 program. NCI is offering substantial discounts for programs that begin in February, March or April but January is already fully booked. Save upwards of $3,500, or even more if you’re a previous NCI client, as you’ll receive a credit for the program you purchased from us previously. Plus, we have limited start dates that qualify for NCI financing on a portion of the initial investment. The time to act is now and NCI has the tools, the experience and the personnel to help you realize your goals and dreams in 2016. Call today at 1-888-639-2543 for more information and to select a start date.

Bruce J. Clark, CEO Author, NCI Effect, Explosive Client Growth Plan for Accountants and CPAs and Beyond the NCI Effect, Sales Strategies That Matter to Grow and Accounting Practice

Buy NCI Effect and Get the Sequel Free!

NCI Effect by Bruce Clark, Founder and CEO of New Clients, Inc., is a book that will show you how to target the biggest segment of the market that require accounting services, the small- to medium-size business client. This book will show you a smart strategic marketing plan and teach essential marketing and selling skills that will help you and/or your team build a profitable client base, close the sale, and deliver outstanding customer service that ensures your business success. When Bruce Clark founded New Clients, Inc. (NCI) almost 30 years ago, his sole mission was to offer an explosive client growth plan for accountants and CPAs. The result, a marketing program that has generated more success for accounting firms than any other, has helped facilitate success for thousands of accountants around the world. It has also provided a guide for both business and personal development. The principles which drive that marketing program are distilled in NCI Effect, a work that draws on Bruce Clark’s 40+ years of experience working in the field of marketing specifically geared for the small business accounting profession. Regardless of your goals and aspirations, this book will help you achieve them, be they career, financial, personal or all of the above! In his follow up to NCI Effect, Beyond the NCI Effect, Bruce and his son Chris cherry picked some of the best and most insightful articles from the near 20 year history of NCI’s newsletter, New Client News. These articles have been written by numerous NCI professionals with experience both in the office and in the field. They cover a large variety of beneficial topics relating to the NCI marketing program. You will read content from Bruce, who wrote brand new intros to each section of the book, along with Chris who has worked at NCI for 10 years and has edited and contributed to the company newsletter during that time. There are also articles from Todd Steinberg, our seminar director and head of sales, who has worked at NCI for 20 years and also by Pete Borrelli and Dave Powell, NCI Senior Account Executives who combined have been hiring and training marketing personnel in the field for NCI accounting clients for nearly 20 years. The content of the book covers everything from hiring and managing appointment setters to interviews with some of NCI’s most successful clients so you can learn from the very best on what has helped them achieve hundreds of thousands of dollars in business growth in a short time frame through effective marketing practices.

For a limited time NCI is offering a buy one, get one free deal on this book set. In other words if you buy one of these books from us, you will received the other one free of charge for a limited time. That’s our Holiday gift to you. Don’t miss out on this excellent offer, call today at 1-800-338-0778 to place your order. These books would also make a great Christmas or Hanukkah gift to another accountant or CPA, just be ready for some extra competition if you go that route!

The Sequel to NCI Effect is Now Available!

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NCI is excited to announce that the sequel to CEO and founder Bruce Clark’s 2011 book NCI Effect has a sequel/follow-up that is now available for sale. The new book is titled Beyond the NCI Effect: Sales Strategies that Matter to Grow an Accounting Practice and has just been released. NCI Effect is a book written by Bruce Clark chronicling his marketing and sales philosophy and process which NCI teaches through our various marketing programs. Beyond the NCI Effect’s content is largely pulled directly from the content of this newsletter in the twenty years that it has been running. As our readers know, the content of the newsletter covers the full scope of what NCI has to offer and the book will be no different. The subjects covered in the new book include closing techniques, goal setting, positive mental attitude, sales and marketing techniques, appointment setter tips and select interviews with some of NCI’s most successful clients and their salespeople. This book represents the culmination of accounting sales knowledge that NCI has put together over more than twenty years in this industry and includes content from a number of top NCI sales and training team members. In a last minute addition to the book, Bruce also added information about his new company America’s Choice Bookkeeping and Tax Services, Inc. which he started in November of 2014. This new enterprise is a test model for all NCI sales and marketing techniques. The new company is experiencing first-hand what works and what no longer does in marketing small business accounting and tax service. New methods are being tested and those that succeed will be passed along to NCI clients, those that don’t will be discarded. Plus you’ll read about a surprise element that has allowed America’s Choice to be able to scale up and process hundreds of clients at a fraction of the cost that the competition pays. You can purchase Beyond the NCI Effecthere.

Chris Clark – Executive Editor, NCN Executive Editor, New Client News and Client Support Services

Chris is the oldest son of NCI CEO and founder, Bruce Clark. He graduated with a Bachelor’s degree from Loyola Marymount University in Los Angeles, CA in 2005. He has worked for New Clients since April 2006 filling a variety of roles including Senior Account Executive, client support specialist, executive editor of and contributor to the NCI newsletter, New Client News and appointment setter evaluator. Chris also helped Bruce edit his first book, NCI Effect which came out in 2011.

Outstanding Practice for Sale in Monterey, CA

Ready to work, play and thrive in one of the most beautiful places in the U.S.? We have an outstanding opportunity to acquire this long established, very profitable CPA firm which grosses over 1.4 million per year. Net margins of $543,887 make this a prime catch for the CPA who possesses the professional and financial resources necessary to make this acquisition. An outstanding office location and well trained staff round out the equation. Both partners are willing to stay on for an extended period of time ensuring the transition is smooth sailing. Speaking of sailing, Monterey Bay is a premiere sailing spot with average year round temperatures in the mid-seventies perfect weather for just about any outdoor activity. And with the mountains just a few hours’ drive you have every imaginable fun activity at your beck and call.

One thing you absolutely don’t want to do is call too late and miss out on a superb practice in a fabulous location. Contact me today at 888-New-Clients (639-2543) or click here for a detailed overview of this firm.

Bruce Clark, CEO Author, NCI Effect, Explosive Client Growth Plan for Accountants and CPAswww.NCIEffect.com

Plan 2 Price Reduction

With prices going up on just about everything anymore, we here at New Clients Inc. wanted to challenge ourselves to find ways to make our signature Plan 2 Client Acquisition Program more affordable. So we asked ourselves; how can we lower the price while enhancing the results? I’m happy to report we found a way, actually several ways, to do just that. Through the use of new technology we are now able to automate a large part of the hiring process for your marketing team. Without going into all the details, this technologically innovative process of prescreening and interviewing potential appointment setters and salespeople for your firm saves NCI thousands of dollars that we would normally spend to implement each program. We can then pass these savings to our clients to dramatically reduce the initial investment for the Client Acquisition Program.

So how much more affordable is Plan 2? The cost has been reduced by a full $6,000. That extra money can be used for working capital or in any other way you deem appropriate.

So now you have 6,000 more reasons to get started on a more successful future today by calling NCI and registering for our more affordable Client Acquisition Program. The program still includes the same $300,000 two year billing guarantee. You’re getting more success for less. Call NCI today 1-888-New Clients(639-2543) to learn more and get started!

Bruce Clark, CEO Author, NCI Effect, Explosive Client Growth Plan for Accountants and CPAs www.NCIEffect.com

The Sequel to The NCI Effect is on the Horizon!

NCI is excited to announce that the sequel to CEO and founder’s Bruce Clark’s 2011 book The NCI Effect has a sequel/follow-up on the way. The new book is going to be titled Beyond the NCI Effect: Sales Strategies that Matter and is due for release on June 1st, 2015. The NCI Effect is a book written by Bruce Clark chronicling his marketing and sales philosophy and process which NCI teaches through our various marketing programs. Beyond the NCI Effect’s content is largely pulled directly from the content of this newsletter in the twenty years that it has been running. As our readers know, the content of the newsletter covers the full scope of what NCI has to offer and the book will be no different. The subjects covered in the new book include closing techniques, goal setting, positive mental attitude, sales and marketing techniques, appointment setter tips and select interviews with some of NCI’s most successful clients and their salespeople. This book represents the culmination of accounting sales knowledge that NCI has put together over more than twenty years in this industry and includes content from a number of top NCI sales and training team members. In a last minute addition to the book, Bruce also added information about his new company America’s Choice Bookkeeping and Tax Service, Inc. America’s Choice was started in November of 2014. This new enterprise is a test model for all NCI sales and marketing techniques. The new company is experiencing first-hand what works and what no longer does in marketing small business accounting and tax service. New methods are being tested and those that succeed will be passed along to NCI clients, those that don’t will be discarded. Plus you’ll read about a surprise element that has allowed America’s Choice to be able to scale up and process hundreds of clients at a fraction of the cost that the competition pays. You can purchase The NCI Effect here to get started on your path to personal and practice development and to get ready for the sequel!