Accounting and tax preparation are a $71.2 billion industry. The NCI EFFECT will show you how to target this market with a smart strategic plan and teach essential marketing and selling skills that will help you and/or your team build a profitable client base, close the sale, and deliver outstanding customer service that ensures your business success. When Bruce Clark founded New Clients, Inc. (NCI) almost 25 years ago, his sole mission was to offer an explosive client growth plan for accountants and CPAs. The result, simply known as the “NCI Effect” has helped facilitate success for thousands of accountants around the world. It has also provided a guide for both business and personal development. Regardless of your goals and aspirations, this book will help you achieve them, be they career, financial, personal, and more!
The 77.2 billion dollar accounting and tax preparation continues to grow. Beyond the NCI Effect is Bruce Clark and Chris Clark’s follow-up to the NCI Effect released in 2011. For almost 30 years, Bruce Clark and his company, New Clients, Inc., (NCI) have provided the finest and most effective marketing and practice sales programs available to professional accountants. Based on New Clients News newsletters, the authors share the experience and expertise they’ve gained over the years in the very specialized field of marketing accounting services. Beyond the NCI Effect provides deeper information from a host of NCI trained experts in the field. The knowledge, tactics and strategies shared will be helpful to anyone looking to grow his or her own practice, to learn more about the selling process and, in general, to become more successful in business and in life. If you are in the accounting industry and want to further accelerate your sales and growth, there is something of great value revealed within these pages. It can help blaze a new trail of success for you and your practice.