Bruce Clark, Founder & CEO


Bruce Clark is the CEO and founder of New Clients, Inc., an international marketing and consulting firm to the accounting profession. He spent 14 years as marketing director of his father’s firm, Garden Accounting Service, and, in 1987, established NCI. For several years, Bruce also owned and operated his own accounting firm, which he successfully sold in 1987. Since establishing NCI, he and his team have conducted over 350 seminars and trained over 5,000 accountants on how to develop a successful practice and lifestyle. He is also a dedicated practitioner of the Korean martial art, Tang Soo Do. Bruce has earned the rank of 5th-degree black belt, giving him the respected title of Master Clark. He and his wife, Kathy (Kate), have been married for 38 years and have two sons.  

Bruce and his team at NCI have been directly involved in the sale of hundreds of firms nationwide, many of them NCI clients that built their firms using NCI's sales and marketing techniques.

Bruce is the author of the book, NCI Effect, Explosive Growth and Personal Development Plan for Accountants and CPAs. If you are looking for ways to grow your accounting practice and are willing to step a bit outside the box, then the NCI EFFECT, is for you.  It is the sum total of all the results that have been created for thousands of accountants around the world and the secrets developed to facilitate their success, as well as a guide for both business and personal development. Complete our contact form to receive your free copy!

Bruce also is the author of Beyond the NCI Effect, Sales Strategies That Matter to Grow an Accounting Practice.  This book is a follow-up to the NCI Effect.  This book is based on New Client News newsletters, which provides deeper information from a host of NCI trained experts in the field of marketing accounting services. Beyond the NCI Effect provides deeper information from a host of NCI trained experts in the field.


Break Through Self-Limiting Beliefs

  Master Clark with sons, Christopher and Tyler

Master Clark with sons, Christopher and Tyler


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Dedicated in memory of Al Clark

 Al Clark

Al Clark

As the founder of Garden Accounting Service, he was a pioneer in marketing for accounting services. Most of my talents and those of my company were developed under his tutelage. Each of us here at NCI, as well as thousands of professional accountants nationwide, owe a large portion of our success to his vision. It is with love and honor that I dedicate this company to his memory.
— Bruce Clark